Seoul Beauty Club is fixing the K-Beauty gap with precision, access, and community.
We're a team of veteran Korean beauty buyers, Seoul-based trend experts, and entrepreneurs who came together to solve a problem:
K-beauty outside of Korea is outdated, overpriced, and overwhelmingly skewed toward entry-level products.
Here's why. Most Korean brands don't directly sell to consumers outside of Korea. Instead, they rely on international distributors who inflate prices, delay trend access, and focus on mass-market brands targeting younger audiences. That's not the full picture of K-beauty—and it's not what today's skincare-savvy consumers want.
So we created Seoul Beauty Club.
A subscription box—and soon, a full platform—bringing you the best of upscale K-beauty, straight from Seoul. Curated monthly by one of Korea's top beauty buyers, our box features real-time skincare and makeup innovations that Koreans are actually using right now.
For brands, it's a cost-free way to reach new markets.
For you, it means:
Access to the newest Korean beauty products—before they go global
Exclusive, direct-from-Seoul pricing—no middleman markups
Full customization—so you only receive what you actually want to use
As we grow, we're building more than a box—we're building a community. One where users can share transparent reviews, discover trusted routines, and celebrate the beauty and innovation of Asia together.
SBC is the beauty world's best-kept secret—until now.