Seoul Beauty Club is fixing the K-Beauty gap in the U.S. with precision, access, and community.
We're a team of veteran Korean beauty buyers, Seoul-based trend experts, and U.S. entrepreneurs who came together to solve a problem:
K-beauty in the U.S. is outdated, overpriced, and overwhelmingly skewed toward entry-level products.
Here's why. Most Korean brands don't directly sell to U.S. consumers. Instead, they rely on international distributors who inflate prices, delay trend access, and focus on mass-market brands targeting younger audiences. That's not the full picture of K-beauty—and it's not what today's skincare-savvy consumers want.
So we created Seoul Beauty Club.
A subscription box—and soon, a full platform—bringing you the best of upscale K-beauty, straight from Seoul. Curated monthly by one of Korea's top beauty buyers, our box features real-time skincare and makeup innovations that Koreans are actually using right now.
For brands, it's a cost-free way to reach the U.S. market.
For you, it means:
Access to the newest Korean beauty products—before they go global
Exclusive, direct-from-Seoul pricing—no middleman markups
Full customization—so you only receive what you actually want to use
As we grow, we're building more than a box—we're building a community. One where users can share transparent reviews, discover trusted routines, and celebrate the beauty and innovation of Asia together.
SBC is the beauty world's best-kept secret—until now.