Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.

• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information including your username, password, security questions and other information used for account security purposes.

• Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals or gift cards, or purchases.

• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Technology and infrastructure providers who support our Site and Services, including authentication, database, and cloud hosting providers.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

Third-Party Sign-In (Google)

Seoul Beauty Club offers the option to create and access your account using Google Sign-In. When you choose to sign in with Google, we receive the following information from Google:

• Your name

• Your email address

• Your Google account ID

This information is used solely to create and manage your Seoul Beauty Club account, authenticate your identity, and personalise your experience on our platform. We do not receive your Google password, and we do not access your Google contacts, calendar, Gmail, or any other Google services beyond the basic profile information listed above.

You may disconnect Google Sign-In from your account at any time by contacting us at [email protected].

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account.

• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services.

• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.

• Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services.

Cookies

Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services. We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

• With business and marketing partners to provide services and advertise to you. We never include your mobile number, your mobile opt-in or your SMS or RCS consent status in this sharing.

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties.

• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Mobile Messaging (SMS and RCS) and Opt-In Data

We do not sell, rent, or share your mobile opt-in or your SMS or RCS consent data with third parties for advertising purposes.

If you provide your mobile number and opt in to receive text messages from Seoul Beauty Club by SMS or RCS, we use it to send you order and account notifications, box reminders and recurring automated promotional and personalized marketing messages. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance at any time. Consent is not a condition of purchase.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

We do not sell or rent your mobile number, your mobile opt-in, or your SMS or RCS consent data, and we never share your mobile number with any third party for that party's own marketing. Mobile opt-in and consent data are shared only with the messaging vendors listed above, who act on our instructions to deliver our messages to you. Separately, and only to measure our own advertising, we may send a one-way encrypted (hashed) form of your email address or mobile number to the advertising platforms described below, so that they can match a purchase to an advert we paid for. Those platforms never receive your mobile opt-in or consent status, and may not use the hashed identifier for their own marketing.

The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

We automatically collect certain information when you visit our site, including your IP address, device identifier, and browsing behaviour. We share this data with third-party service providers — including but not limited to advertising platforms, analytics tools, affiliate networks, and customer support services — to measure conversion actions, optimise marketing performance, and improve your experience on our site. To let these platforms match a purchase to an advert we paid for, we may also send a one-way encrypted (hashed) form of your email address or mobile number. These platforms act on our instructions, may not use the data for their own marketing, and never receive your mobile opt-in or your SMS or RCS consent status.

The specific third-party services we currently use include, but are not limited to: Meta (Facebook), Google (Analytics & Ads), TikTok, PostHog, GRIN, and Intercom. We may engage additional service providers from time to time. Each provider processes data in accordance with their own privacy policies, and we encourage you to review those policies for more information:

• Meta Privacy Policy
• Google Privacy Policy
• TikTok Privacy Policy
• PostHog Privacy Policy
• Intercom Privacy Policy

Payment Security & Processing

For your security, we do not store your credit or debit card information. All transactions are processed through Stripe, a certified PCI Service Provider Level 1. Your payment details are encrypted at the point of entry and are never accessible to our internal team or stored on our servers.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:

• Right to Access: You may have a right to request access to personal information that we hold about you.

• Right to Delete: You may have a right to request that we delete personal information we maintain about you.

• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.

• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.

• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.

• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at [email protected] or contact us at 3rd Floor, 114 Washington Blvd, Marina Del Rey, California.